Geoff McFetridge - Studies | NIEVES – DAMAGE Playground
Geoff McFetridge - Studies | NIEVES
Geoff McFetridge - Studies | NIEVES
Geoff McFetridge - Studies | NIEVES
Geoff McFetridge - Studies | NIEVES
Geoff McFetridge - Studies | NIEVES

Geoff McFetridge - Studies | NIEVES

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"These drawings are, mostly, studies for paintings. I have always been interested in creating work that lies between image and language: Imagery that your mind reads as language rather than being seen as spatial or physical things. These pictures are for me a way to induce a misfiring of our mind, to have something resonate with the viewer. What I am trying to capture is the moment of legibility. I would like these drawings to create a sense that the font with which you perceive the world has been changed." - Geoff

Published by

Nieves (CH)

32 Pages

Softcover

18 x 22.5 cm

Colour Offset

First Edition 2015

Geoff McFetridge's (Los Angeles, USA) stylized paintings of figures and hands in patterned formations have their roots in the synergy between his fine arts practice and prolific career as a graphic designer. Working in a simple palette of grays, blues, whites, and pinks, he places his subjects in humorous and everyday scenarios. “Art for me has always equated to invention, and I am drawn to images. So when you are inventing images the world starts to melt and become something to manipulate,” McFetridge has said of his parallel practices. “Design language, which has a relationship with abstraction, is very accessible to me. My paintings are as much rooted in logos as they are in art history.” Beginning with drawings, he composes his paintings from simple geometric shapes and flat two-dimensional planes of color, so that they resemble advertisements, signs, maps, and other designed elements from the urban environment. (artsy.net)