droog® | Bottoms Up Doorbell by Peter van der Jagt
Winner Red Dot award 2007
Centraal Museum (Utrecht, The Netherlands)
Gemeente Museum (The Hague, The Netherlands)
The Montreal Museum of Fine Arts (Montreal, Canada)
What is a doorbell? Every single doorbell is a collection of electric parts that release a hammer so it hits two objects emitting a two-tone sound, in order to announce the arrival of company at the door.
Most doorbells are white plastic cubes that say nothing. Nothing about the technique, nothing about how they work, nothing about what a pleasant sound is, or how hospitality is expressed.
I designed the Bottoms up doorbell in 1994. 23 years later, the product is still current. Perhaps as a classic, but not out of nostalgia. Of course design, and the thoughts driving design have evolved, and I think for the better. Nevertheless, not wanting to design wasn’t such a bad idea after all.