Looking to move away from (most) seasonal collections and not necessarily focussing on the new and trying have a variable offer for customers at all times. Well made, durable, affordable, timeless and the like as mantra. Meaning also digging in previous collections brought under the name “Designer Archive”. Thereby often times offering them at a lesser price than original. Another aspect is also directly involving customers by having them serve as suppliers of our offering with pieces hanging in their closets not being worn or pieces worn just a couple of times. Brought under ‘Customer Archive’ it is a sort of vintage section, but more with the idea of revolving clothing and for them also an opportunity to fund other pieces. And a way of offsetting against the abundance, waste, killing tempo of the industry as a whole. Idea behind this is more involvement, creating a more interesting offering as a whole which can also surprise visitors and being an extra incentive to visit the shop as that’s still the best way to shop regardless of online tendencies. And in addition to keep providing space for national/international designers/makers/artists/creators with a strong sense of their own identity.
Damage Playground as a physical space
Starting Q2 2016 the store will operate ONLINE and APPOINTMENT only from the Gemaal op Zuid in Rotterdam and will continue this process wanting to rethink our presence in Rotterdam, DAMAGE will participate throughout the city when relevant, maintaining it as a personal shopping experience: on demand, by appointment only and sometimes travelling. This adaptation mainly follows Berlin based collective BLESS' idea of being a flexible initiative, adapting to modern day circumstances, constantly remodeled: sometimes showroom, sometimes shop, always a meeting place.
''We wanted to create a hybrid space that offers flexibility and freedom in terms of setup. We wanted to get in touch with actual people and create a meeting space for kindred spirits, whatever that entails. Creating a kind of modern theater with a varying programme constantly seeking to draw a crowd. We simply try to follow our own path and not get carried away by tempting offerings in an industry where you could easily get carried away by the ‘coolness’ of it all.''
Sense of being